After some internal brainstorming, and a bit of creative flair, the CareerAddict brand was formed. By combing the words ‘career’ and ‘addict’, we identify with our target audience in a fun and engaging way – someone who is enthusiastic about finding and developing their ideal career. With the name in hand, our design team set out to create a unique and vibrant logo that would be easily recognisable and flexible enough to be used throughout the digital landscape.
CMS & WEB DEVELOPMENT
We were tasked with building a custom CMS and highly advanced publisher platform. CareerAddict was strategically assembled to accommodate a wealth of information that would be served to readers hastily. Using only the best hardware and with following best coding practices, the website is readily accessible to the masses. The mobile first and responsive design we use ensures the website accommodates readers of all devices.
CareerAddict has required a host of different banner advertisements in order to promote new functionality, product launches and funnel users to designated web pages. All banners were monitored for performance, while split-testing has been used to improve click through rates. A selection of banner designs were also created to help the platform promote itself on social media channels using SMM.
Our design team came up with an aesthetically pleasing design that would not only clearly display the CV Writing service on offer but also the packages available. The landing page is structured according to all the best digital practices so that the visitor can easily find all the necessary information to make a buying decision. The page navigates directly to a convenient payment page which was integrated by our development team.